So when we are creating a website for chiropractors, we use the story brand framework. And it’s helpful to get the messaging on the website.
Chiropractic Website Marketing
But the messaging should flow through all of the different marketing that somebody is doing whether it’s in the office, out in the community or elsewhere online. The more consistent you can be with your messaging, the better off you’re going to be.
Now, the messaging that you do in your office is going to be a little bit different than the messaging you do like say, if you go and do external talks, or you’re creating content for Facebook or Instagram or Tiktok. That you’re gonna have to take the the principles of story brand, and tailor the message to the audience. So somebody who is in your office, they’ve already made it past that initial stage of just wanting to get out of pain or fix a problem that they have. And maybe they are ready for that conversation around like time, family, wellness, and how to how to optimize your nervous system.
So the story brand framework works for whatever conversation you’re having with whatever audience you’re having it with. It’s just a matter of making sure that you understand that you want to stay focused on the things that they care about. Clarify the message, make it simple. Give them a clear call to action, a clear plan on how you’re going to do that. So whether you’re talking to a patient that’s been in your office for years, or whether you’re out at a you know a dinner with the doctor, you’re creating content for your YouTube channel, you want to make sure you keep in mind: who is the audience for this and how can I clarify that message?