Facebook ads work for all types of businesses. It doesn’t always work for every business. So chiropractic is no different there. You know, like we’ve got a wide range or wide array of clients and lots of them are super successful. Others really struggle when it comes to Facebook ads.
Chiropractic Facebook Ad Strategy
Now, there’s no real difference in the strategy, the copy, the creative when it comes to those two different types of practices or two different practices. But there are a million different details that go into whether you’re going to be successful with chiropractic ads or not or Facebook ads for chiropractors.
One of them is how competitive is the area that you’re in in terms of other people running similar ads on Facebook. Another is the size of the audience that you have. We’ve got a client that lives in a town in Iowa of 6000 people. And we have clients that are in Manhattan and downtown Chicago.
Those are two very different, you know, living environments. So there’s a big difference in the amount of people that are within, you know, X amount of miles of the practice.
Chiropractic Facebook Ad Offer
Another thing is the offer itself. Is the offer compelling? Do people want it? You know, if you’re doing a $199 chiropractic new patient special, you’re probably not going to have a lot of success just because you haven’t built up enough value to entice people into that offer.
If you’re running a $39 massage special, you’re going to probably get really cheap leads versus if you ran the same $39 special for chiropractic because people are more likely to like massage than they are to like chiropractic.
Now when they come in for the massage, maybe you can cross-sell them into chiropractic.
But you know, it’s advertising. There’s so many different components to it that it’s hard to say whether one place is going to be more successful than another.
So what you have to do is you’ve got to test. You’ve decided to live in the area with the amount of people that live around you. So you can’t really change that. So you have to test your offer, test the creative, test the copy.
Just because you start off not being successful with it doesn’t mean that you can’t find a successful campaign. A lot of people have tried, you know, multiple agencies and haven’t had success. And then they try a different approach.
Like we take a different approach than a lot of different agencies. So sometimes just that different way of doing things or different strategy tends to create the results that they’re looking for.
