You should spend as much as Google is willing to take as long as there’s enough demand for it and enough clicks for it. You can keep spending money.
Chiropractic Google Ad Spend Budget
I would say that the average chiropractor is probably spending around $500 a month on Google ads. I think that that is a very low number. I think that again, you should be spending as much as you can to where you can fill your practice with new patients, as well as be profitable on the conversion rates.
But in terms of so it’s really hard to say because every area is so different. But in terms of cost per click (which is how much are you spending for an individual click when someone is looking for a chiropractor), I think a good number to kind of try to keep things under is $10.
Anything over $10, it starts to kind of get expensive quickly. Just because if it’s over $10, usually this means you’re in a bigger area. Which means there’s more volume of those types of searches. So you can spend a lot more money.
Chiropractic Google Ad Spend Strategy
So I’ve seen areas where it can be $15, $17, $20 per click kind of depending on what the key word is. But you want it to be competitive, so you need to be spending what the market will bear.
So you need to be smart about what you are targeting. What are the keywords? How are you blocking the negative keywords so you’re not showing up for irrelevant things? How’s your optimization score?
I think that nationwide, with the $10 cost-per-click (anything in the single digits), you’re going to be able to get the volume needed for a reasonable budget. Anything over $10 starts to get expensive, a little bit quicker.