So content marketing in general and the chiropractic part of it is, you know, kind of unimportant in, just like what is content marketing.
But content marketing is anywhere where you are passing information to someone else. So this can be one on one in your office with a patient where you’re explaining why their sciatica runs all the way down to their foot.
Chiropractic Content Marketing
It could be videos on social media, it could be a blog post on your website, it could be emails that you send out. Basically, you taking the expertise that’s in your brain and putting that out into the world is going to be content marketing.
Now, when I talk about content marketing in terms of trying to grow your practice, that’s where we want to leverage technology, leverage the platforms so that the content marketing that you’re doing is getting away from one to one, one to several.
And now we’re getting into one to thousands, tens of thousands, hundreds of thousands of people. You’re able to put in the effort once and then be able to blast that out into your community.
So getting that expertise from your brain out into the community, that is where content marketing is going to be your best friend.
