Google Local Service Ads For Chiropractors

THEY’RE HERE!
In early March, the Google Local Service Ads platform opened its doors to chiropractors. Local Service Ads are a great way to present yourself as a trusted local source for chiropractic care. There are some key things to note about Local Service Ads (Also known as LSAs) before diving in and creating an account. This blog post will highlight:

• What are Google Local Service Ads?
• How do Google Local Service Ads Work?
• How much do Google Local Service Ads cost?
• What’s needed to set up a Google Local Service ad for a chiropractor?
• What’s the difference between Google Local Service Ads and Google Ads?
• Is it still important for chiropractors to advertise with Google Ads if you have a Google Local Service Ad running?

What are Google Local Service Ads?

Here’s the thing… Google Local Service Ads for chiropractors appear above everything else on the search engine results page (SERP). LSAs appear above Google Ads, Google Map Pack, and organic results. Because of the rigorous screening process, chiropractors must go through to advertise as an LSA, Google considers these practices to be of higher quality.

They show your practice name, phone number, rating, and a green check mark that indicates you are a Google Screened Chiropractic provider. This means that Google has verified your license, insurance, and background check and that you offer a high-quality service. Potential new patients have the ability to call your office directly or visit your profile page. According to an article provided by Google, Local Services are displayed and ranked by two things – your profile’s information quality and your bid settings.

Google Local Service Ads charge based on how many leads are captured within a given week, unlike Google Ads, which charges chiropractors based on clicks. When setting up your account, Google will provide a suggested budget and estimate the number of leads that will be collected, given that budget amount. The cost to advertise with an LSA depends entirely on the market size you are in and the amount of competition.

As an example, for advertising in a town of 115,000, it suggested spending $630 per week to collect 6-15 leads.

The LSAs work on a pay-per-lead basis, which means you only pay when you receive a phone call or a message from a potential new patient through the ad. You can set your own budget and adjust it anytime based on your goals and performance. You can also pause or resume your ads at any time. You can also dispute invalid leads, such as spam calls or wrong numbers, and request a credit from Google.

What’s needed to set up a Google Local Service ad for a Chiropractor?

To set up Google Local Service Ads for your chiropractic business, you will need to meet the following requirements:

• You must have a valid license and insurance to practice chiropractic care in your state.
• You must pass a background check by Google’s third-party provider.
• You must have an online reputation with at least 10 reviews and an average rating of 3 stars or higher on Google.
• You must create a profile on the Google Local Service Ads platform and provide information about your business, such as your service area, hours, and contact details.
• You must download the Google Local Service app on your phone and use it to manage your leads, track your performance, and communicate with customers.

Getting your listing approved depends entirely on your ability to provide the correct documentation. The support system for LSAs is very responsive. Getting a hold of support via phone is easy, and the wait time is extremely minimal. Honestly, it’s most likely because Google Local Service Ads are still not as popular of a platform as Google Ads.

After submitting your documentation for chiropractic licensing and insurance, continue to keep checking back on your Business Verification page. If all your check marks are green next to the following sections shown below, you’re good to go!

What’s the difference between Google Local Service Ads and Google Ads?

Even with LSAs now in the picture for chiropractors, Google Ads will continue to be a great potential new patient source. There are two major differences between Google Local Service Ads and Google Ads.

1. Google Ads provides several different search networks you can advertise on, including YouTube Ads, display ads, and network partner websites. Local Services Ads appear for local search results on Google only.
2. You have no control over your targeted keywords for Local Services Ads (rest assured, it’s Google, so you are only going to show up locally for searched services relevant to your chiropractic practice) With Google Ads, you have the flexibility to show up keywords you choose, target specific demographics and specific zip codes and/or radiuses.

Google Ads allows chiropractors to get more creative with whom they are targeting, and that’s a great thing considering you are charged based on ad clicks.

Is it important for chiropractors to advertise with Google Ads if you have Google Local Service Ads running?

Absolutely. Google Ads will continue to be a great source of traffic for chiropractors because of its customizable campaign options:

1. Control over the search queries your ads show up for (not that it will be an issue with LSAs, but Google Ads allows you to be a little more creative in that respect)
2. Select where and how your ads display – video, search network partner website, etc.
3. Control the demographics you want to target

Remember, you are only charged when your Google Ads is clicked on, so there really is no harm in continuing to advertise with Google Ads.

Online optimization is critical regardless of what platform you want to focus on. If you are a chiropractor looking to take your local digital presence to the next level, schedule a strategy session and learn more about how we can work together to make it happen.