Search engines like Google use complex algorithms to rank websites based on relevance, authority, and user experience. By optimizing various elements of your website, both on-page and off-page, we can bolster those three metrics to improve your website’s visibility and ranking in search results. This sneaky trick is Search Engine Optimization (SEO).
With increasing competition in the digital world, it’s becoming more challenging for businesses to stand out and attract customers. When you search, are you more interested in the first few results, or do you click through to page 17? The higher the ranking in the search results, the more credibility and trustworthy the website. SEO provides a cost-effective way to rank #1 and compete with bigger businesses to reach your target audience and drive more traffic to your website.
SEO has excellent staying power, paying dividends long after the work is done. And it’s free! There’s no need to keep paying Google to remain at the top, you just have to make sure your website remains the most relevant.
At LVRG Media, our Content First approach helps you build your brand across social media and bolsters your SEO, filling it with written and visual content to establish authority, trustworthiness, and relevance. The best part is that because you’re creating content in your voice, it converts website visitors to new patients much better than a cookie-cutter website that might be full of relevance but void of personality.
If you’re not ranking at or near the top, it’s time to schedule a strategy session so we can talk about how our custom-designed StoryBrand websites and content strategy will improve your SEO and help you dominate your area, and share your vision of a healthier society with your community.
How Chiropractors Can Maximize Their SEO
Use Paid Ads AND SEO Strategies
The smartest marketing strategy uses paid ads and invests in the long-term benefits of SEO. It’s like a marathon vs. a sprint.
Sprint – Paid Ads
You pay to have your creative – content, event invites, new patient specials, etc. – boosted across social media platforms. It has an immediate impact by getting in front of people without them even asking for it, but the minute you stop paying, the ads stop.
Marathon – SEO
SEO is free, organic reach that lasts. It’s a bit more time-consuming and a heavier lift, but it can pay off years down the road.
In addition to lead generation ads, LVRG Media offers elite marathon training. We help you create the best content for on-page optimization while our team works behind the scenes optimizing off-page, improving your website’s authority and relevance through link building and other tactics.
The more content you create, the more Google knows about you. The more Google knows about you, the more it can recommend you over your competitor to people who need your service.
Understand The Most Important SEO Metrics
Trying to master Google’s super-secret algorithm could drive anyone crazy. They’re constantly making tweaks to keep you off the scent. That’s why we don’t waste time trying to crack the code or find a secret hack. We focus on what we can control, a solid SEO strategy for long-term success based on three metrics.
First Click
First Click
We want everyone’s first click to be on your website. Your site doesn’t have to rank first in results. If your title tags and meta description pop, you can steal clicks from results that rank higher. This gets Google’s attention, and they’ll start moving you up in the rankings.
Last Click
Last Click
We also want everyone’s last click to be on your website. You don’t want someone to leave your site only to return to the search results. That means you left them wanting. We want them to come to your website and have all of their questions answered. This gets you big relevancy scores for those keywords with Google.
Long Click
Long Click
We want everyone to dwell on your website. We want them to look around and take their time. The more content you have on your pages, the more internal linking to other valuable pages, the longer you can keep them on your site, and the better Google will value you.
A lot of cookie-cutter website companies might skimp on the details, blanketing each page with the same content and meta-data, and you miss out on the first, last, and long click. At LVRG, our content approach adds unique relevancy and value to each page of your website. We focus on thoroughly answering a search query and being the last place a person looks for answers. Meanwhile, our back-end team is implementing a linking strategy to keep clicks long and optimizing your meta-data to steal the first clicks from your competitors. Focusing on mastering these three metrics is the fastest way to rise to the top of the results without losing your mind.
How To Rank #1 on Google with SEO
The secret to ranking #1 on Google is creating the most relevant information for your ideal keyword. It’s as easy as that.
There’s a small chance you’ll be able to outrank WebMD or the Mayo Clinic for a national keyword like low back pain, but you have a great chance of ranking for local keywords. To do this, chiropractors should create individual pages for each keyword they want to rank for and ensure that the content on those pages is robust and informative. What those keywords are is up to you:
- a service you provide
- a type of patient you want to help
- a condition you care for
- a technique you use
- a tool or piece of equipment you have in the office
We map out a 12-month content strategy based on the keywords that align with your ideal patient. We’ll help you create great content that answers visitors’ questions, makes it easy for them to become patients, and gets you to #1.
Be Prepared For Future Updates
Google is constantly updating its algorithm, which can mess with your search result ranking. People are always trying to find hacks and shortcuts to outwit the update. Content is the ultimate hack.
Regardless of the update, search engines are always looking for the most relevant content that meets the needs of their users. Satisfying searcher intent gets you seen as more valuable and relevant, ultimately resulting in higher rankings. Content more relevant than your competitors will get you the first, last, and long click.
A routine update shouldn’t uproot the gains you’ve made establishing your authority and expertise. The secret to future-proofing your reputation is content.
Maximize Your Earnings With SEO
If you don’t take full advantage of what optimized SEO can do for your practice’s visibility, you could lose out on $100,000 a year.
People using Google to find services or practitioners haven’t made up their minds yet about who they’re going to choose. They don’t know who the expert is, that’s why they turned to Google! Search engines don’t care if you’re the big name in town or new to the game, all they want is the most relevant content. SEO is the great equalizer.
Even if you’re devoting time to SEO, if your website content is generic or not tailored to your practice, you may not be converting visitors into paying customers. No one will call your office and tell you that they didn’t choose you because you didn’t show up high enough in the search results. You have to be found if you want to be known for something. It doesn’t take money, it just takes effort and a few technical skills.
SEO needs to be a part of your marketing strategy. If you force yourself into people’s feeds with offer after offer, that’s all they ever see of you and all they’ll ever think about you. But if they can find you when they’re looking for solutions, they’ll be way more likely to show up and convert, and you can grow your practice and serve more people.
