There are two ways you can track the success of your SEO program.
- How well do you rank for the keywords you want to rank for?
- How many new patients do your SEO efforts create?
A lot of website companies or agencies will focus their attention on the keywords you rank for and report on how well you’re ranking. Ultimately, the reason we do any marketing is to attract more new patients into our practice and hopefully educate them before they come into the practice—that way, they arrive acting more like a referral than a stranger.
If your agency’s or website company’s efforts are not focused on converting traffic into new patients, we must shift that mindset. What matters the most is satisfying searcher intent and converting people into new patients.