Case Study
Overview
Client: Greenwich Bay Chiropractic
Location: Greenwich, RI
Industry: Chiropractic Care
Start Date: New website launched March 1, 2025 (Content & Ads Legacy Program with LVRG Media active since August 2021)
Greenwich Bay Chiropractic has been a long-term partner with LVRG Media. Since 2021, the clinic invested consistently in content creation and paid advertising, which performed well—but by early 2025, their “big box” website platform was holding back their organic growth and local search potential.
To support their expanding content library and strong ad performance, LVRG Media built a fully custom website designed to strengthen SEO, accelerate local visibility, and improve patient acquisition across all channels.
The Challenge
Although Greenwich Bay Chiropractic had a strong foundation of consistent content and advertising since 2021, their older third-party website platform limited how far their organic and local search strategies could scale.
Key challenges included:
- A site structure that restricted long-term SEO growth
- Technical constraints preventing improved local search visibility
- A need for a more cohesive evergreen content strategy
- Improving Map Pack Rank relative to competitors
- A website that no longer matched the clinic’s authority, content volume, or patient demand
They needed a new performance-driven website, a scalable SEO framework, and a unified strategy connecting content creation, local SEO, and paid advertising.
Impact Summary: The Wins at a Glance
Content Production
- 200+ educational videos created
- Consistent weekly posting
- Evergreen content library attracting long-term traffic
SEO
- Organic keyword visibility increased from 149 → 244
- #1 keyword rankings increased from 104 → 200
- Competition visibility score improved from 3.92% → 73.65%
Google Business Profile
- Average Map Pack rank improved from 3.3 → 1.8
- Strong increases in calls, website visits, and direction requests
- Consistent posting and profile optimization
Google & Meta Ads
- Consistently generating 50+ new patients per month
- Successful campaigns across multiple modalities
- Lead quality strengthened by SEO and content foundation
The Strategy
1. Content Creation
- Produced 200+ educational videos over four years
- Focused on conditions and services commonly searched by local chiropractic patients
- Maintained a consistent posting schedule, publishing content multiple times per week
- Built a comprehensive evergreen content library that continues to drive long-term organic visibility
- Strengthened local trust and patient familiarity through repeated exposure across the web, social media, and YouTube
Key Win: The client has maintained a superior level of consistency with content creation over four years—leading to compounding visibility across all platforms.
Over 200+ educational videos produced and counting—repurposed across platforms to drive visibility, authority, and a steady flow of new patient leads
2. SEO
- Launched a fully optimized website tailored for long-term local SEO growth
- Implemented a refined structure for conditions, services, and educational content
- Resolved multiple technical performance limitations from the previous platform
- Strengthened overall search engine accessibility and user experience
- Developed a keyword strategy centered around local chiropractic search intent
SEO Performance Improvements
Metric
Before
After
Change
Total Organic Keywords
149
244
+64%
Keywords Ranking #1
104
200
+92%
Keywords Top 2–5
45
44
Stable—shifted upward into #1 rankings
Competition Visibility Score
3.92%
73.65%
Massive increase in market competitiveness
These improvements reflect significant gains in local authority, keyword dominance, and overall search visibility—even from an already strong baseline.
March 2025 (Before)
November 2025 (After)
3. Google Business Profile (GBP) Optimization
- Enhanced the clinic’s Google Business Profile to strengthen accuracy, presentation, and overall local visibility
- Improved local consistency across key business directories and listings
- Implemented a structured engagement approach to increase interactions and visibility within Google Maps
- Focused on improving placement in the Google Map Pack for high-intent chiropractic searches, resulting in an increase from an average rank of 3.3 to 1.8
- Maintained consistent posting of offers and educational content to keep the profile active and relevant for local patients
March 2025 (Before)
August 2025 (After)
4. Google Ads & Meta Ads
- Greenwich Bay Chiropractic has consistently generated 50+ new patients per month through Google Ads and Meta Ads since partnering with LVRG Media in 2021
- Campaigns are tightly aligned with the clinic’s content strategy, amplifying both visibility and trust
- Developed and executed specialized advertising campaigns across multiple modalities, including spinal decompression, neuropathy care, chiropractic adjustments, and wellness-based services
- Focused messaging on patient education and high-intent local demand to attract quality leads
- Continuous optimization has led to strong lead quality, improved conversion rates, and reliable month-over-month performance
The Results
- 200+ educational videos created and distributed across the website, YouTube, and social platforms
- Organic keyword visibility increased 64% (149 → 244)
- #1 keyword rankings nearly doubled (104 → 200, +92%)
- Competition visibility score surged from 3.92% → 73.65%
- Map Pack visibility and search interactions strongly improved
- Consistent 50+ new patients per month from Google Ads and Meta Ads
- Website now fully supports long-term content, SEO, and paid advertising growth
Client Impact
”LVRG is not really about getting new patients. It's about a consistent strategy that employs content to position you as an expert in your field, giving you longevity in the marketplace. Our practice has become the leader in our area because of LVRG Media.
Dr. Devon BarleyGreenwich Bay Chiropractic
Summary
By rebuilding their website and integrating it with a long-term content, SEO, and paid advertising strategy, LVRG Media helped Greenwich Bay Chiropractic significantly expand local visibility and new patient volume.
Their extensive library of educational videos continues to drive evergreen organic traffic, while paid advertising ensures a consistent flow of high-intent leads. The combination of web design, content creation, local SEO optimization, and strategic advertising has positioned Greenwich Bay Chiropractic as one of the most dominant providers in the Greenwich, RI area—with ongoing growth month after month.