Case Study
Overview
Client: Synergy Oviedo Chiropractic
Location: Oviedo, FL
Start Date: August 2024
When Synergy Oviedo Chiropractic partnered with LVRG Media, their 11-year-old website struggled to appear in local searches and convert visitors into new patients. The goal was to launch a new website and execute a long-term local SEO and content strategy that would increase their presence within the Oviedo area, drive qualified leads, and strengthen their position as a trusted chiropractic provider.
The Challenge
When Synergy Oviedo Chiropractic first partnered with LVRG Media, their online presence was outdated and underperforming in local search. Their 11-year-old website lacked the structure, content strategy, and technical optimization needed to compete for key chiropractic terms in their area.
The site suffered from performance issues, inconsistent metadata, and limited educational content that failed to attract or convert local patients searching for care online. In addition, their Google Business Profile ranking in the Map Pack was far below their target, significantly reducing visibility among nearby searchers.
They needed a modern, search-optimized website, an organic content strategy that would generate evergreen leads, and a paid strategy that would complement and amplify their organic results over time.
Impact Summary: The Wins at a Glance
Content Production
- Published 69+ pieces of content across the website, YouTube, and social platforms — and continuing to grow
- Large library of educational videos supporting patient awareness and brand authority
- Consistent content output creating evergreen visibility and long-term engagement
SEO
- Organic keyword coverage nearly doubled (109 → 211)
- #1 keyword rankings increased 274% (38 → 142)
- Competition visibility score improved from 36.7% → 71.1% (+94%)
- Strong visibility growth for high-value chiropractic search terms
Google Business Profile (GBP)
- Average Google Map Pack rank improved from 6.6 → 1.5, placing Synergy in top local results
- Increased visibility throughout Maps and Local Search
- Significant growth in direction requests, website visits, and call volume from local patients
Google & Meta Ads
- Total new patient volume more than doubled compared to the previous year
- Paid campaigns supporting reliable, month-over-month patient acquisition
- Strong synergy between ads, SEO, and content, leading to higher lead quality
The Strategy
1. Content Creation
- Consistently produced educational videos optimized for the website and YouTube channel
- Focused on high-intent local topics highlighting the conditions treated and services offered by the clinic
- Transitioned from infrequent posting to a consistent publishing schedule across platforms
- Built an evergreen content library designed to educate potential patients, strengthen local authority, and improve long-term visibility in search results
Over 69 educational videos produced and counting—repurposed across platforms to drive visibility, authority, and a steady flow of new patient leads
2. SEO
- Completely rebuilt the website using local SEO best practices
- Resolved multiple technical performance issues that were limiting visibility and search engine crawl efficiency
- Optimized meta titles and descriptions for Oviedo-area chiropractic keywords for over 50 pages
- Strengthened internal linking and content structure for improved crawlability
- Implemented targeted local keyword strategy to increase organic reach within Oviedo and nearby communities
SEO Performance Improvements
Metric
Before
After
Growth / Change
Total Organic Keywords
109
211
+94%
Keywords Ranking #1
38
142
+274%
Keywords in Top 2–5
71
69
Stable (more terms now ranking #1)
Competition Visibility Score
36.70%
71.12%
+94%
These results demonstrate major local keyword growth and near-doubling of visibility for high-value chiropractic searches in Oviedo.
August 2024 (Before)
October 2025 (After)
Visibility Score (Now)
August 2024 (Before)
October 2025 (After)
3. Google Business Profile (GBP) Optimization
- Enhanced the clinic’s Google Business Profile to improve accuracy, presentation, and local visibility
- Strengthened local consistency across key directories and listings
- Implemented an engagement strategy to improve interactions and visibility in Google Maps
- Focused on increasing placement within the Map Pack for high-intent local chiropractic searches
- Implemented an ongoing content posting to keep the profile active and relevant for local patients
4. Google Ads & Meta Ads
- Managed Google and Meta ad campaigns focused entirely on local patient acquisition within Oviedo
- Created and optimized ad sets targeting nearby residents searching for chiropractic services
- Campaigns averaged 20+ new patient sign-ups per month, contributing to a year-over-year increase that more than doubled total new patient volume compared to the previous year before partnering with LVRG Media
- Ad creatives highlighted educational and offer-based messaging to convert awareness into booked appointments
- Campaigns were continuously optimized for call tracking, conversion rate, and cost efficiency
- The Synergy team was collaborative and open to testing new strategies, allowing for continual performance improvements
The Results
- Large library of educational videos produced and published across the website, YouTube, and social platforms
- Organic keyword coverage nearly doubled (109 → 211)
- #1 keyword rankings increased by 274% (38 → 142)
- Competition visibility score improved from 36.7% to 71.1% (+94%)
- Average Map Pack ranking improved significantly, moving Synergy into the top local results for high-value chiropractic keywords
- Total new patient volume more than doubled compared to the previous year
- Overall, Synergy experienced a major boost in local search visibility, stronger brand authority, and a steady flow of new patient leads
Summary
By rebuilding their website and implementing a comprehensive local marketing strategy, LVRG Media helped Synergy Oviedo Chiropractic establish lasting authority in their local market and consistently attract new patients.
Through a combination of strategic content creation, SEO, Google Business Profile optimization, and Paid Ads, the practice achieved a more than 100% increase in new patient volume. Their content strategy—centered on educational videos about conditions and services—continues to generate evergreen organic traffic while their paid campaigns amplify reach and conversions.
This integrated approach has positioned Synergy Oviedo Chiropractic as a trusted, go-to provider in the Oviedo area, with ongoing measurable growth month after month.