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What are some examples of chiropractic content marketing?

Facebook videos are a great example of how a chiropractor can use content marketing. For three to five minutes, talk about a specific thing to help somebody who watches that video understand their situation better and what you can do in the office to help.

While Facebook lends itself to longer content, TikTok is a great short-form content platform. Anything under 60 seconds will be ideal, with the sweet spot between 15-30 seconds. TikTok is great for demonstrating what you do for a particular condition. Let’s say you do a lot of extremity adjusting. Showing somebody how a knee adjustment works, giving a short explanation, and keeping it under 30 seconds would be a great example of content marketing geared toward TikTok.

YouTube is for even longer content than Facebook – with 10-30 minutes being a timing sweet spot. YouTube is a great platform to host a mini webinar or an in-office workshop you can record and rerelease online. The nice part about YouTube is that you can always embed those videos into your website. So, if you’re trying to deliver content to potential new patients, or if you want a content hub for existing patients, that would be a great way to get longer form content onto your website as well.

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