Chiropractic is sometimes a difficult thing to explain to people online. StoryBrand allows you to focus on the things that matter to the potential patient. The more you can stay focused on them, the more likely they are to trust you and the more likely they are to convert.
Too many times, I see chiropractic websites that focus on teaching people about subluxations or teaching people about lifetime family wellness when most of the people on your page are looking to alleviate some problem that is affecting their life. The more you can stay focused on that and not get down in the weeds, the more likely the message will resonate with them and convert them into a new patient.
StoryBrand allows chiropractors to get out of their own way and stay focused on the patient, giving you the most success with your website.