Chiropractic content marketing is just content marketing for chiropractors. Content marketing can be anything where you pass information along to someone else. This could be one-on-one with a patient in your office suffering from sciatica, explaining why they are feeling pain down their legs and into their feet. It could be videos on social media, blog posts on your website, or emails you send to your contacts. Content marketing takes your expertise and puts it out into the world.
Using content marketing to grow your practice demands that we leverage technology and various social platforms so you’re getting away from one-to-one or one to several and move into one to thousands, one to tens of thousands, one to hundreds of thousands. You only have to put in the effort once, and then you can blast that info into your community.
Content marketing will be your best friend when it comes to getting your expertise from your brain out into the world.