So in the final scene, Ray and his father reconnect and repair a bond that had been broken long ago. With our patients we don’t really have bonds that get broken, it’s more like they just fall out of care. And we need to go back and try to find them and bring them back into the herd.
So the three ways that you can reactivate your patients:
Chiropractic Content Ideas
One is your content. Being out on social media allows you to stay in front of people in a way that you don’t really have to like create campaigns. You don’t have to text them. It’s just easy for you to be in front of them when they are on Facebook, Instagram, TikTok. If you’re already creating content to attract new patients, you’ll be able to get that content in front of existing patients because those people live in your city too.
The second way is email marketing. Consistently sending out your content via email. You already have the emails, you already have the list. Make sure that you’re segmenting those things into active patients and inactive patients. Your inactive patients you can maybe once a month send out a reactivation email. First of the year is a great time to send out reactivation emails. If you do insurance in your practice, when insurance is running out, you know November, December, etc.
I’m in a place where we have a lot of state employees. And July is the start of the fiscal year for the state. So sending those out in May so that people don’t lose the benefits that they pay for is a great way to reactivate patients.
Chiropractic Digital Campaigns
The third one and the one you want to use the most sparingly, is going to be text message. So text message is a great way to get directly to them. Because everybody opens their text messages. Not everybody opens their emails. The problem with text message is that not everybody wants to get solicited via text messages.
So here’s a little tip on if you are going to do reactivation: get right to the point with whatever you’re going to be offering to reactivate. Whether it’s, you know, 50% off special for a massage or a free re-exam, whatever the offer is going to be, make that offer quickly. But give them a way to unsubscribe if they’re not interested.
A lot of people do not like getting text from companies that they’re no longer doing business with for whatever reason. And they are not going to like getting consistent text messages if you’re making offers you know, say once a quarter. So be sure to make it obvious that they can unsubscribe.
Chiropractic Patient Reactivation
The reason I do not like to promote to active patients via text is you never want them to unsubscribe and not get their reminders. So be sure to segment your list. So only people that are inactive get them. If somebody has a bad experience in the office, be sure to remove them from really any marketing list to definitely text messaging lists.
And so you can usually do that if you’re using any of the software to do text messaging for you should be pretty easy to segment that list. So the way we do it in our office is anybody who has not been in, in 60 days is an inactive patient. Whenever we do reactivation campaigns via text, we normally only send those out to people who have not been in, in at least six months.
So hopefully that helps you reestablish some bonds that might have been broken. I’m out here playing catch with my dad. We’ve never had that broken bond, but it’s still nice to have a nice little catch. So hopefully that helps and we’ll see on the next one.